The mobile app install adds performed very well this quarter, and the company will continue to promote these.

FORBES: Facebook's Gaining Mobile Traction But Stock Still Needs A 15% Haircut

This week it announced upgrades to its mobile app install ads, including enhanced device targeting and new ways to create ads.

FORBES: Facebook's Next Big Step: Its Own Phone

Sandberg: Mobile app install ads really work in that format.

FORBES: LIVE: Facebook Shares Soar As Q3 Ad Revenue Growth Accelerates*

Mobile app install ads are very early but very promising.

FORBES: LIVE: Facebook Shares Soar As Q3 Ad Revenue Growth Accelerates*

Facebook also emphasized in its release on the earnings other revenue products such as Custom Audiences, Offers and mobile developer app install ads.

FORBES: Move up http://i.forbesimg.com t Move down

Today, two months after offering app install ads for mobile devices to a select group of app developers and their marketing partners, Facebook opened up the ads to anyone.

FORBES: Facebook's Mobile App Install Ads Get Moving