Now layer on e-commerce, with mobile technology enabling real-time price comparisons, and the exercise of pricing becomes even more complicated.
The mobile industry now has a commerce technology that can work everywhere, and the world will see it first on the Samsung Galaxy S4.
ENGADGET: Samsung partners with Mobeam to offer scannable bar codes on the Galaxy S 4
Along with the explosion in mobile technology to support commerce, startups like LevelUp have begun disrupting the payments market by offering free payment processing in return for paid loyalty and marketing services, showing that we are quickly moving into an age where the value of payment data exceeds the value of transaction fees.
FORBES: Mobile Payments: The Case For Choosing An Open Platform
But a person familiar with the matter said the patents relate to fundamental Internet technologies, including email, instant messaging, Web browsing, Web search, online advertising, mobile technology and e-commerce.
"Mobeam's vision is simple -- to make mobile commerce work with existing point of sale technology, " said Chris Sellers, CEO of mobeam.
ENGADGET: Samsung partners with Mobeam to offer scannable bar codes on the Galaxy S 4
With the rise of e-commerce combined with the advancement in mobile technology, malls have had to adapt to attract shoppers.
In the last few decades, revolutions in communications, revolutions in technology have made businesses mobile and has made commerce global.
Mobeam's technology also creates new possibilities for the hundreds of mobile commerce apps that exist and for app developers designing innovative new mobile commerce apps.
ENGADGET: Samsung partners with Mobeam to offer scannable bar codes on the Galaxy S 4
"The adoption of mobile across our markets, combined with our e-commerce capabilities, technology and brand, means we now have nearly twice as many active online customers than we had in 2010, " he commented.
Mobeam's patented technology solves the key problem that has limited the progress of mobile commerce - the vast majority of existing POS systems are unable to communicate with smartphones.
ENGADGET: Samsung partners with Mobeam to offer scannable bar codes on the Galaxy S 4
With embedded mobeam technology, the Galaxy S4 will be able to engage in mobile commerce at millions of locations without requiring retailers to make changes to their existing point of sale (POS) systems or technologies.
ENGADGET: Samsung partners with Mobeam to offer scannable bar codes on the Galaxy S 4
It is no doubt true that consumer technology such as social media, web sites for e-commerce and mobile apps have achieved spectacular innovation.
Not only does boosting its security technology increase its integrity among users as an e-commerce hub, e-signature technology could help Google (NASDAQ:GOOG) develop its mobile payment capabilities to compete.
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