Mobile rich media will gain traction outside North America and mobile video is likely to take off.
Last week, Smart Media Devices, a year-old venture that provides advertisers with scalable and targeted access to high-quality mobile-accessible content, merged with Crisp Media, a pioneering platform for rich-media mobile ad creation.
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As more fully described in its separate announcement today, Qualcomm intends to integrate carrier aggregation technology into its chipset roadmap, to enable supplemental downlink to address increased consumer demand for rich mobile media content.
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Rich media mobile ads include elements that people can interact with in some way, for example by tapping the screen to move a character in a game or swiping it to reveal a hidden image.
Apple prefers HTML5, which it uses in its new iAd platform for rich media ads on mobile devices.
Another company called Ankeena Networks wrote software for content delivery networks to do more efficient delivery of rich media like video to mobile networks.
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In a new world of myriad mobile devices, cloud-based apps and increasing rich media, we need to rethink security.
Additionally, the two companies plan to jointly develop cloud-based services for the enterprise that will deliver a media-rich, interactive experience to mobile, desktop and presentation devices - instantly, simply and securely from any location.
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Based on decades of engineering heritage, Sony is developing two tablets with unprecedented design, including S1 (codename) which is optimized for rich media entertainment and S2 (codename) which is ideal for mobile communication and entertainment.
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Adobe is aiming to become the global standard for all rich media in the "three screen" world - PC, TV, and mobile.
Consumers now expect rich media as part of their experience with brands, just as they expect a functioning mobile site (which not all brands have yet to master).
By applying this same technology to the enterprise, even media-rich content and bandwidth-intensive applications can be delivered instantly, simply and securely to mobile desktops and devices via the cloud.
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