"Google is helping to validate the space, " says Jameson Hsu, chief executive of in-game ad network Mochi Media.
Mochi Ads aren't the sole source of revenue even for casual game developers.
When U.K.-based developer Paul Preece built a Flash game called "Desktop Tower Defense, " he added a snippet of Mochi code.
Founded in 2005, Mochi Media now serves ads to some 5, 000 developers.
That's why Mochi offers developers analytic tools that track plays and free distribution across Web portals (the publisher portals get 10% of ad revenues).
But for kids like Smith, Mochi is bringing in a nice chunk of pocket change that he can put toward, say, buying a car.
Mochi Media, which serves in-game ads to 60 million people, is granting Google access to its inventory across 5, 000 games as part of the Internet giant's European launch of AdSense for Games.
The key to the 15-year-old's success has been a sweet game he called "Flash Empires" and a hefty dose of advertisements served up in part by Mochi Media, the casual gaming industry's emerging broker of advertising.
At Casual Connect Seattle, a three-day meeting of casual game developers that kicks off Wednesday, Ada Chen, Mochi Media's director of marketing, will show off her company's suite of advertising and analytics tools to monetize casual games.
Conversely, works like Orazio Mochi's finely modeled statuette of a "Black Court Jester" (c. 1600-10) and a Flemish or French statuette of a "Black Woman at her Bath" (1580s) reveal the aesthetic delight European sculptors took in the use of bronze with various patinations as a natural medium to represent the variety of African skin tones.
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