Living in the city of Aalborg, he was involved in a youth club, where he became a role model for others, former club worker Nuuradiin Hussein said.

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We function in a human interest model not a business model, one where we have to deal with the continuum of worker-customer-homemaker.

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In an era when high-flying tech companies outdo each other with worker perks, no-frills Bezos is proving the potency of another model: coddling his 164 million customers, not his 56, 000 employees.

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