Strategy is to build monetization strategy that feels like part of the network.

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Indeed, that monetization strategy has traditionally been so dominant that people tend to think of it as synonymous with copyright itself.

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Publishers like The New York Times have (until a couple of weeks ago) made e-mail the centerpiece of their monetization strategy.

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Lite to full: Many of us are familiar with this monetization strategy.

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That is because Sun did not wrap a monetization strategy around Java.

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Facebook is the largest communication and discovery network in the history of humankind, but the company has been getting a lot of attention from investors and the press over concernes about their monetization strategy.

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It rounds out a good week for Zynga, who saw its stock rise amidst rumors that it might get into the online gambling game, providing it with a tried-and-true a monetization strategy that works a little better than selling imaginary cows.

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We, however, expect mobile monetization to remain low and would like to see a strategy for a solid product line that can leverage any increase in Chinese mobile ad spending going forward.

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From our perspective, thought leadership is a business development strategy based on high ingenuity and cleverness combined with a clear path to monetization.

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