Emboldened, O'Neill's boss, Mong-Koo Chung, the revered chairman of Hyundai Motor, is demanding even more.
Which would leave Chung Mong Koo and Hyundai to sink or swim on their own.
"Chung Mong Koo remains an unknown as the manager of an automotive company, " says Choi.
The road to Mong Cai is being widened, as is that to another border post in the northwest.
Meizu is opening a store later this month in Hong Kong, on Sai Yeung Choi Street, Mong Kok.
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Mong Koo has reportedly brought in a coterie of managers who worked for him at other Hyundai units.
Kia is very much Mong Koo's baby - his uncle is said not to have favored the purchase.
Emboldened, O'Neill's boss, Mong-Koo Chung , the revered and regal chairman of Hyundai Motor, is now demanding even more.
Mong Koo and the other new executives at Hyundai Motor must be quick-studies.
Mong-Koo Chung, the eldest living son of founder Ju-Yung Chung, took over as chairman in 1999 as the conglomerate began to split.
Mong Koo is said to be the opposite of his worldly, cajoling uncle in terms of personal style: stiff, hard to approach, press-shy.
Nor can Hyundai Motor creditors and investors know whether Mong Koo will successfully integrate recently acquired Kia Motors and pay down a big debt.
Executive committee vice-president Chung Mong-joon announced in Zurich on Monday that by a unanimous vote it had been decided to drop the rotation from 2018.
Chung Mong-koo's father, as boss of the country's biggest chaebol, led South Korea's growth in a wide range of industries from ships to computer chips.
Nai Mong Hoi Thod (539 Thanon Plaeang Nahm) sells nothing but oyster omelettes, crisp from tapioca flour and long-frying on an ancient, seasoned wok in rendered pork fat.
The new project would, according to Chung Mong-hun, chairman of the South Korean conglomerate, Hyundai, "symbolise the beginning of active economic co-operation between the two Koreas".
South Korean prosecutors are investigating whether Hyundai and a related logistics company owned by Chairman Chung Mong-Koo's family created slush funds to pay for political favors.
The chairman of Hyundai Motor , Chung Mong-koo, apologised to South Koreans for becoming embroiled in a series of scandals involving political lobbying and slush funds.
Chung Mong-joon, who backed Mr Roh at the last minute in that election and now plies his trade with the GNP, announced his own candidacy this week.
Despite such doubts about the change, the replacement of Se Yung, 70, with his nephew, Chung Mong Koo, 60, may yet prove to be an unassailable success.
Mong Koo also lacks the experience and connections of his uncle, who led Hyundai's development of its own engine in 1991, a first for South Korean automakers.
Also accompanying Ms. Park to the U.S. will be a 52-member delegation of business leaders, including Samsung Group Chairman Lee Kun-hee and Hyundai Motor Group Chairman Chung Mong-koo.
But the strength of the won has forced it to raise prices, and Chung Mong-koo's legal troubles have delayed the opening of new plants in America and Europe.
"Our cash flow is strong, and with foreign carmakers panicking about Korea, pushing ahead with negotiations (to sell a piece of Hyundai) would reduce our value, " says Chairman Chung Mong-Gyu.
Maybe Chung Mong-koo was just showing good old-fashioned restraint in the face of some frothiness from the rest of the industry (just who is going to buy all those cars?) but it was a reminder that Koreans, with their won currency appreciating again, are dependent on the health of export markets and not all is well around the globe.
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