Transactions are guided by ethical, moral, and social considerations and the belief that money should be used to create social value, rather than just wealth.

FORBES: Why Socially Responsible Investing And Islamic Finance Is On The Rise

At root, it is the modern belief that the essence of moral action is neither expecting nor receiving any personal benefit (or, even better, suffering a loss from that act) that underlies the condemnation of profit-seeking.

FORBES: Why Are Profits In the Healthcare Sector So Demonized?

So the moral of the story is that startups, contrary to popular belief, can not only survive, they can also thrive and achieve a level of success not normally associated with a such a young company.

FORBES: What Two Sisters From Rio Can Teach Marketers

Looking at the two top countries - Finland and South Korea - the report says that there are many big differences, but the common factor is a shared social belief in the importance of education and its "underlying moral purpose".

BBC: UK education sixth in global ranking