Mexico was well organized but perhaps more importantly they remained focused, composed and completely confident.
They were the product of a great athlete accomplishing something, but almost more importantly they were probably set up by a less acclaimed teammate.
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They put out a steady stream of press releases, made of number of big claims, and more importantly they took a lot of taxpayer money.
They let themselves down but more importantly they let Tania down.
More importantly they must be married and have had children.
The result means Arsenal have now not won in four league games, but more importantly they have allowed bitter rivals Manchester United to keep hold of the top spot.
"Social networking sites have become integral to the day-to-day use of the internet, our young people know all about them and more importantly they want to use them, " said Mr Andrews.
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But they never hid their loathing for the proceedings -- you could see it in the faces of the editors as they gave evidence -- and more importantly they never showed a hint of understanding for why they were there.
These big brand gestures are making a splash here at Cannes, but more importantly they are leading the way to inspiring our industry to be more accountable for its actions and the positive impact it can have on individuals, communities, and even sometimes the world.
They're sometimes younger, but more importantly, they're "closer" to voters, giving them an edge in selling themselves outside their home states.
To do that, they need to know where people are at a particular point in time and, more importantly, they need to know an ad for a discount or coupon will get to them instantly.
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When Cold Chisel's Jimmy Barnes sang about pushing surfboards through turnstiles in Misfits, or Midnight Oil's Peter Garret howled "catch the bus to Bondi, sit on the beach and wonder", they were not only conjuring a scene familiar to their '80s pub rock audience but more importantly, they captured a uniquely sunlit Australian branch of angst.
More importantly, they offer policymakers a framework to make decisions that, hopefully, will improve lives.
More importantly, they may well hold the balance of power in the next Parliament.
More importantly, they found definite patterns in the emotional elements that commanded the most attention.
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But more importantly, they feel like they are starting to gain a sense of control again.
Consumers want to avoid wasting their money, but more importantly, they want to minimise their risk.
More importantly, they look as if together they will be as pervasive and ubiquitous as electricity.
More importantly, they will include updates of some of the most troubling reports of the last two months.
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And more importantly, they're basic American values, the values -- yes -- that so many of us were raised with, including myself.
More importantly, they keep acquiring stuff that cannot be consumed and never rots or rusts: plastic toys, metal garden furniture, porcelain knick-knacks.
More importantly, they tell us something about how Israel should be acting.
Perhaps even more importantly, they take the message out to new communities about the importance of family planning and proper maternal health care.
Our call center staff are all well-versed in fashion and merchandising, but more importantly, they have the skills to teach individual style across brands.
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Companies know there will be little scientific evidence against handwashing, and more importantly, they are confident that the press they attract will be largely positive.
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More importantly, they see that more and more of their customers are now fully engaged with social networks, as are their employees and potential hires.
"What the strategy doesn't do is spell out what policy mechanisms were used, or more importantly why they are felt inappropriate for the UK, " said Mr Berry.
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"With TomTom Rider, bikers can not only choose where to go, but more importantly how they want to get there, " said Corinne Vigreux, Managing Director of TomTom Consumer.
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More importantly, they say, men should be pushed to take more responsibility for limiting their family - male methods account for only 6% of contraceptive use in India.
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