He also points out, more prosaically, that all the media attention can only help his business.

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Far more prosaically, Coca-Cola does not shy away from the failed introduction of New Coke in 1985.

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More prosaically, the government also needs to worry about the severe power cuts which are threatening to undermine the economy.

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More prosaically, Adria and elBulli have been the subject of a documentary, and a feature film about the restaurant is in the works.

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More prosaically, perhaps, graphic designer Nicholas Felton compiled various biographical data to produce a visually spectacular tribute to his father after he died.

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More prosaically, and perhaps more realistically, all British companies, whether in manufacturing or in services, would benefit from clearer, more predictable taxes and streamlined regulation.

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