Another common transition visible here is the shift from a closed ecosystem, which is more efficient for developing reliable products quickly, to a more standardized and open ecosystem as companies compete more on price.

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But dealers in credit derivatives have lately been keen to make their products more reliable.

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More reliable money came from modelling, from a number of autobiographies ghost-written, endorsing consumer products and commenting on the game on television.

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Do their shoppers come looking for hotter deals on a product, a brand, or most anything else in that store, etc.? Or do they come expecting sustained high quality, good service, products that are durable and reliable, and for which they are willing to pay a bit more.

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