L.Fudge cookies climbed 23% this year after Kellogg added Butterfinger and S'mores cream filling.

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He clicked on a new "Make it for me" link next to a picture of the S'mores cupcakes, which connected him with a local baker via the Zaarly service.

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It continued to be a popular way to preserve and flavor meats, fish and cheese, but it was only with the 1927 publication "Tramping and Trailing With the Girl Scouts, " a book that brought S'mores to the national consciousness, that smoke and fire found their way to the dessert course in earnest.

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Instead, milk's the thing - and all the mores if you listen to Sandy Wilkie, sales and marketing director of Wiseman Dairies.

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Mr Siluma thinks the elevation of a Zulu from a peasant background to the presidency of sub-Saharan Africa's most sophisticated country may help revive some of the mores and cultures that had been sadly fading.

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When I analyze my feelings with the benefit of hindsight, I realize that it's perhaps not so much the game I dislike but the rules and mores that accompany it.

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Button's playboy lifestyle in his early F1 career didn't fit well with the mores of the sport, either.

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The era was indeed marked by an unbuttoning of Victorian sexual mores, by the activities of some brave if marginal feminists (such as the British campaigners for women's suffrage), by increasing female employment and by a decline in the importance of male muscular strength.

ECONOMIST: Europe 1900-14