"For the first time, consumers will see advanced technology features like Sweep Panorama mode, HD video capture and bright, wide-angle lenses integrated into models across the Cyber-shot line at some of the mostaffordableprice points, " said Kelly Davis, director of the Digital Imaging business at Sony Electronics.
The tool then computes the amount a consumer would save by purchasing the product at the mostaffordable listed price and lists the savings as a percentage.
In the meantime, rather than slashing prices, Dodge plans to tinker with its sales strategy by combining the most popular options into feature packages at an affordableprice, making it easier for dealers to stock the cars consumers really want.