Clorox is the most trusted brand of bleach because it meets the dirt problem head on.

FORBES: Birchbox, Like Apple and Amazon and Google, Is a Hit Because Its Founders Hit On the Right Question

BBC, arguably Britain's most trusted brand, which communicates with around half of the population every day, has joined the fight.

ECONOMIST: The BBC

Zappos, which sells shoes and clothes online, was a most trusted e-commerce brand.

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