She says it coincided with the Islamic notion that if someone takes one step, God will make things move 10 steps forward.

FORBES: Brushstrokes and Business Risks: Deena Fadel's Exercise in Creativity and Entrepreneurship

Every time you take an action to move this campaign forward, we want you to inspire just one more person to step in there with you.

WHITEHOUSE: REMARKS BY THE FIRST LADY AT A CAMPAIGN EVENT

Every time you take action to move this campaign forward, we're asking you to simply inspire one more person to step up and do their part -- one person.

WHITEHOUSE: Remarks by the First Lady at a Campaign Event