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The deal gives the athletic clothing maker exclusivity in the footwear and apparel categories at Tough Mudder events.
FORBES: Under Armour Signs Groundbreaking Deal With Tough Mudder
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The partnership with Tough Mudder, which holds endurance races over obstacle courses, represents the first endurance event sponsorship for Under Armour.
FORBES: Under Armour Signs Groundbreaking Deal With Tough Mudder
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Tough Mudder, founded in 2010, plans to run 35 events world-wide in 2012 and projects 500, 000 participants, up from 140, 000 in 2011.
WSJ: Office Workers Run Extreme Obstacle Courses
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The video on the is a segment for the Forbes SportsMoney segment we did on Tough Mudder on the YES Network.
FORBES: Under Armour Signs Groundbreaking Deal With Tough Mudder
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Events like the Tough Guy and Tough Mudder are tightly controlled for safety reasons, but as with ordinary long-distance running there are injuries.
BBC: From marathons to mud running
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Participants on a 10-to-12 mile Tough Mudder course wade through waist-deep mud, crawl under barbed wire, submerge themselves in ice water and jump through fire.
WSJ: Office Workers Run Extreme Obstacle Courses
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De Sena founded Spartan Race with Andy Weinberg and the series has exploded with the rest of the sport that also includes Tough Mudder and Warrior Dash.
FORBES: Spartan Race Invades New York And Aims For The Olympics
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Under Armour and Tough Mudder are launching a co-branded training program next year, which should not only help participants but also expand interest in the events and enhance both brands.
FORBES: Under Armour Signs Groundbreaking Deal With Tough Mudder
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Tough Mudder is hot.
FORBES: Under Armour Signs Groundbreaking Deal With Tough Mudder
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Tough Mudder put on 35 races in the U.S. last year, but the biggest appears to be Spartan Race, which had four dozen races last year with well over three hundred thousand participants, and has 60 events planned for 2013, in formats now spanning four different distances from 3 to more than 15 miles.
FORBES: New Year's Fitness Resolution: Try Adventure Or Obstacle Racing?