Products like Eloqua and Marketo help companies move beyond optimizing a web site to optimizing a multi-channel marketing effort.

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One example of the multi-channel marketing challenge is telling a customer one thing in one channel and something else in another.

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If you are marketing-led, you have to be multi-channel, in fact hyper-channel.

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Multi-channel analytics then ties it all together which makes the decision making scenario for marketing executives much easier.

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