Multiple choice questions were also the subject of other low-tech, but imaginative cheating efforts.

BBC: Cheats stay one step ahead

The mistakes in this summer's papers included multiple choice questions where all the answers were wrong and questions which were impossible to answer because wrong information had been given.

BBC: Exam boards face fines over paper errors

Each client paid five dollars and answered more than a hundred multiple-choice questions.

NEWYORKER: Looking for Someone

D. intern from the University of Washington, brought clickers for the villagers to record their answers to multiple-choice questions about the videos.

FORBES: Computing at the Bottom of the Pyramid

Remember how many of the multiple-choice questions had several likely answers?

FORBES: Did Cookie Monster Mislead Us?

BOSI, a personality test for entrepreneurs based on 10 simple multiple-choice questions, puts participating entrepreneurs into one of four personality types, and then warns them of the potential pitfalls of each.

WSJ: Learning How Your Start-Up Stacks Up

Ethisphere's proprietary rating system, which it calls the Ethics Quotient, is based on a series of multiple-choice questions in a survey that is designed to capture a company's performance in an objective and standardized way.

FORBES: Magazine Article

Within a few years, it became routine for all patients admitted to a hospital, nursing home, or assisted-living facility to complete a multiple-choice form that boiled down to four crucial questions.

NEWYORKER: Letting Go

For the totally clueless, SurveyMonkey has templates to follow, and quick, modular components allow the surveyor to run multiple choice, matrix of choices, rating scale, text box, and demographic questions under the noses of his or her target respondents with a simple click of a button.

FORBES: Everybody Wants To Survey Me