In the event, though, their only other prize came for best long form music video.
But exactly how important was music video as an asset, say, three years ago?
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"(The) music video is more famous than I am, " Psy told CNN last month.
He returned to Las Vegas, Nevada, where he had been filming a music video.
Someone sent me a link to a music video, and I followed it to the site.
In the early days, the music video channel was popular as it played short music videos.
"Lovefool" received constant radio play and the music video for the song was played repeatedly on MTV.
Complicating matters is the fact that there may be multiple copyright owners on a single music video.
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Last year, the music video to Psy's Gangnam Style went viral to become the most-watched video on YouTube.
"Me Llaman Calle" is a tribute to female sex workers, nominated in the Best Short Music Video category.
Watching his music video in a conference room at Inspiration Networks, a little-known Christian media ministry in Charlotte, N.
Nowhere is this funnier than when he recounts his experiences as a host at the MTV Music Video Awards.
Cleavage, well-executed martial arts and numerous music video-style sequences have simply been combined to make a movie that sells.
It remains the biggest selling music video of all time and people remember seeing it for the first time.
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Neither Harris nor Rihanna were present to claim the award, which is given to the best individual music video.
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We were hoping for a silent version of Jessica Simpson's music video, but this will have to do.
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Those taking part included British auteur John Boorman, music video director Sophie Muller, documentary maker Sophie Fiennes, and photographer Nick Knight.
The group says more "firsts" are yet to come, including a tour abroad in late spring, and filming a music video.
"I got a crush on Obama" sings a young woman on a music video that was an instant hit on the site.
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One firm, Halston, recently released its autumn collection through a music video.
Charlie's Angels resembles an extended music video with lots of stimulating visuals.
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Then he took his homemade music video and posted it on YouTube.
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On Tuesday she arrived at a soundstage in Brooklyn to shoot a music video for "Sweet Dreams, " a single from her latest album.
Hilton has starred in a music video to promote their events, and now their name will appear with hers on the team's livery.
The official music video debuted on YouTube on July 15, went crazy viral and has since earned more than 430 million views.
An amazing place called Youthville is giving kids in Detroit a state-of-the-art facility to explore everything from robotics to music video production.
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Why spend millions of dollars on the high-cost of production, when your own fans may hold the key to the ultimate music video?
That's different from how YouTube works now, where the most popular videos, like PSY's "Gangnam Style" music video, make the most money from advertising.
The music video was produced by the same team behind "Gangnam Style, " and will feature K-pop girl group member Ga-In of Brown Eyed Girls.
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