Cellphone, watch, keys and pens all go into my briefcase before I get in line.

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It happened that I had to go with my briefcase, a brown leather case.

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It has to transition into evenings without looking as though I took my briefcase to dinner (even though I did).

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He said he asked why he wanted to hide unimportant pieces of paper, Mr Tartar replied: "I did not want you to find it in my briefcase".

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When my neighborhood's electric grid went dark last year for much of a deadline day, I simply grabbed the notebook from my briefcase, swapped in the spare and kept on typing.

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So, I yanked my IBM (nyse: IBM - news - people) Thinkpad out of its docking station in my office, stuffed it into my old leather briefcase, gathered up my family (actually my wife did that part) and raced for the airport.

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"Because that paper resume has little chance of leaving my roll-along briefcase, which houses my laptop, iPad and other electronics, " she wrote.

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At my request, my grandfather Malcolm gave me, for my ninth birthday, a Radio Shack intercom and a leather briefcase.

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My dilemma was how to go from a suit-wearing, briefcase-carrying businessman (who was secretly listening to hip-hop) to creating a brand in business unique to myself (without selling out).

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