But he added that the My Little Pony: Friendship is Magic game had had excellent feedback from its main audience, young girls.

BBC: My Little Pony mobile phone game in-app payment row

The only thing I can imagine that could even come close would be the recent hit My Little Pony: Friendship is Magic, where one of the ponies does in fact run her own farm.

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Lewis Digby from Gameloft's UK branch told the BBC the company responded to comments of "a selected few hardcore older fans of My Little Pony who were wanting to progress through the game very quickly".

BBC: My Little Pony mobile phone game in-app payment row

From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.

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