Mystery Shopping results found that only 20% of abandoned carts triggered a reminder e-mail in 2011.
FORBES: Abandoned Online Shopping Carts: How to Close Those Deals
"The ambiance of the store invites multiple purchases, " adds expert Elaine Buxton, president of the Mystery Shopping Providers Association.
Mystery shopping began in the 1930s with three men touring the country, staking out Woolworth's and Kresge's (now Kmart) department stores.
ShadowShopper is not a mystery shopping company but is in fact a support company where the majority of mystery shopping companies post jobs.
According to the Mystery Shopping Providers Association (MSPA) there are some 30, 000 of them in the U.S., hired by luxury hotel brands to check-in anonymously and judge mercilessly.
Cupid confirmed that it does employ a "motivation team", but said its activities included mystery shopping, site monitoring and moderation of chat rooms and forums, not enticing "paying subscribers to renew".
Additionally, there are industry organizations, such as the Mystery Shopping Providers Association, National Association for Retail Marketing Services, and International Association of Service Evaluators, where shoppers can view directories of member companies.
Zachary Conen, senior vice president of sales and marketing at LRA Worldwide, a mystery shopping firm based in Pennsylvania, says they maintain a stable of 120 full time consultants who travel 42 weeks out of the year.
All this may seem obvious, but it is clearly worth me prattling on about it, because the recently released 14th Annual Mystery Shopping Study by the etailing group found some appallingly bad behavior among merchants on this topic.
FORBES: Abandoned Online Shopping Carts: How to Close Those Deals
At the BAAPS we feel there needs to be significantly more stringent monitoring of all medical devices including breast implants and all cosmetic injectables, via compulsory, regular reporting of adverse effects and mystery shopping which are all part of our regulation proposals.
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