More specifically, its Villages give consumers discounts of up to 70% on roughly 100 brand name fashion boutiques on year-old, retail items from raincoats to purses.

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But this tough and canny product of the East End has, by hitting up family and friends, cadging favors from the trade and putting pals to work for next to nothing, fought his way through the fashion thicket to a rich present and probably richer future as a couture brand name.

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