It can be hard to shut off the overwhelming negativity the internet spews forth, especially when it has your name or the name of your company in it.

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If you want to check for yourself, go on LinkedIn and type in your company name and see how many of your people are already on there.

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Having a well-known and respected company name near the top of your resume does wonders when looking for your next internship or full-time job.

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Hoffman helped build Priceline.com, the name-your-own-price travel site, part of tech holding company Walker Digital, and later headed up other Walker business units, including Priceline YardSale, which applied the auction model to selling everything from toys to refrigerators.

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In any of these cases your progeny might need to sell the company, and your name on it may shackle them in negotiations.

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You can initially advertise the availability of IPv6 at a special test domain name for your Web server, say www.v6.company.example.

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Most marketing experts believe that it takes between 5-10 separate instances of exposure to your brand name and image before prospective customers feel comfortable making a purchase decision with your company.

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Square believes the future of payments isn't swiping a card but merely giving a cashier your name, which is stored within the company's database and linked to a credit card.

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