In the United States, there has grown to be a mercenary ritual around so-called naming rights.
Once named for presidents and football coaches, stadiums now sell "naming rights" to the highest bidder.
Fans rail against teams in stick and ball sports when they sign venue naming rights deals.
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They are interested in paying for naming rights for specific races in the future.
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That deal is the only naming rights deal in basketball or football in the SEC.
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The Nationals might want to get that stadium naming rights deal done sooner rather than later.
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Instead, they are offering futures revenues from the stadium or from stadium naming rights, he said.
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For the most successful sports branding deals, naming rights are just the beginning of the process.
Stadium naming rights are believed to have begun in Chicago, Illinois in 1926.
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The gift comes with naming rights, but McLane has insisted that the arena be named Baylor Stadium.
It also hoped to seek expressions of interests for naming rights for the new stadium next month.
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This agreement adds to the existing naming rights of the Alpari Stand and branding at Upton Park.
Others, such as the sale of naming rights for sports stadiums, may yield only a resigned shrug.
And as a tenant, the Islanders would realize little to no revenue from suite sales and naming rights.
So what made Citi cough up five times the annual cost of any other baseball naming rights deal?
The arena also tripled its naming rights revenue a few years ago when TD Banknorth bought the rights.
With relatively few games, football rakes in less than other sports from in-stadium sponsorships, including corporate naming rights.
"Naming rights, corporate sponsorships, it will all be impacted, " says Sal Galatioto, a New York-based sports investment banker.
Despite all the attention corporate naming rights generate, they aren't all that crucial to a team's bottom line.
Another blow for the team was the bankruptcy filing of arena naming rights partner, Power Balance, in November.
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Last year it brokered the stadium naming rights deal between the Miami Dolphins and Sun Life Financial.
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The biggest winner of the brands will be Mercedez-Benz, the company that holds the naming rights to the Superdome.
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Citigroup led the banks that underwrote the sale, but apparently, that didn't include a discount on the naming rights package.
Apple is also embroiled in a dispute over the naming rights for the iPad with Asian electronics firm Proview.
Enron purchased the naming rights to the Houston Astros stadium just before an accounting scandal bankrupted the company in 2001.
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In March 2012, Budweiser entered into a two-year naming rights agreement for the newly-constructed 12, 000-foot entertainment area in center field.
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But it is widely believed in F1 that the team will not be called Lotus in 2011 after a naming rights dispute.
Even in the era of creative corporate sponsorships and stadium naming rights, it's the paying customers who supply most of the dough.
The state-owned Superdome is ripe for a fat corporate naming rights deal.
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Heck, we'll even sell corporations the naming rights to the whole stadium.
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