We imagine the timing (and naming) of MagicJack's new service isn't making 'em feel too good.

ENGADGET: MagicJack announces software for completely free internet-to-phone calls, places femtocell on hold

On the other hand some health service staff were alarmed that the new inspectorate would led to "naming and shaming" of hospitals and individuals.

BBC: NHS inspectorate shows its teeth

Citigroup and other financial service companies are sweating out a public relations disaster for spending on sports stadium naming rights while taking TARP money from the government.

FORBES: Magazine Article

Following a naming ceremony in spring 2014 at the RNLI headquarters in Poole, Dorset, Storm Rider will be put into service as a relief boat to be used at any of the charity's lifeboat stations as needed.

BBC: Rescue inspires new RNLI lifeboat name