One of my Ideasicle Experts, upon hearing me bat this idea around, suggested that we create a voting poll on the NARC site, or even on the remote control itself, for users to flag their favorite ads, making the ads served in these elective categories user-generated.
Written by "Tumbleweeds" director Gavin O'Connor and Joe Carnahan ("Narc"), based on a story O'Connor put together with his twin brother Greg and ex-New York cop Robert Hopes, this is one of those movies that wants to emulate the serious side of '70s cinema, to dig into thorny ethical quandaries and alert us to institutional corruption.