The Super Bowl Host Committee partnered with social media analytics company HootSuite and online marketing firm FSC Interactive to create the NASA Mission Control Center of social media.

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Its main operations room, reminiscent of NASA's mission control, is backed up by 13 similar sites around the globe.

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But he was growing up in Houston, home of NASA's Mission Control.

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Robert Stephens, who founded Geek Squad in 1994 while studying computer science at the University of Minnesota calling his repairmen "agents" and dressing them in black-and-white uniforms modeled after workers in NASA's mission control in the 1960s says the "Streisand Effect is real" for Best Buy.

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Mr Farnworth said that a highlight of the two-week project was a tour of Nasa's old mission control, during which he got to sit in the flight director's chair.

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In addition, NASA Ames was offering a open source software for mission control.

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