Retailers like the profit margins they can earn from higher-priced brands supported by national advertising campaigns.
Mitchell Speiser, an analyst at Lehman Brothers, said he expects the firm to increase its national advertising again this year.
Direct marketers, in particular, covet access to satellite TV viewers because this pool of consumers expands and complements their national advertising footprint.
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Each visit by Mitt Romney (twice this year) or Paul Ryan (with his mom, earlier this month) has been free national advertising for the developer, H.
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Mr. Young asked Donna Kush, assistant vice president for corporate communications, to brief the board last October, just before the railroad operator launched its first national advertising campaign in nearly a decade.
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Instead, it has launched a national advertising campaign designed to show that many worthy claimants will in future be denied financial aid from the state, and will be denied access to the law.
For a number of years I managed national advertising for a Fortune 500 life insurance company and we spent a great deal of painstaking time and effort reaching our vast target audience, essentially going from the macro to the micro.
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National print advertising was marginally better than expected, falling 8.8% compared with estimates of a 10% drop.
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In the world of nation branding, flags become logos, national anthems advertising jingles.
RAI's monopoly on national television advertising, for which there was huge pent-up demand.
The TVBlog recently pointed out that national television advertising for sporting events is increasing faster than TV advertising in general.
The national TV advertising plan includes :15 and :30 spots on the Disney Channel, Nickelodeon, Cartoon Network, Disney XD and The Hub.
Today, the cloud is the focus of national TV advertising campaigns.
Sabra began its first national television advertising campaign earlier this year.
As Mark Clapson, a historian of Milton Keynes, points out, in the 1980s both that city and Peterborough ran national TV advertising campaigns intended to attract families and businesses.
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In October it launched a national television advertising campaign.
More troubling, though, are the issues raised by different national rules on advertising and selling drugs.
In November Starbucks launched its first national television-advertising campaign in an effort to win them back.
Their idea was that people want to watch their local team more than they want to watch one of the big national games, but that you need a national brand to sell advertising.
Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions.
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The traders and merchants have been replaced by multi-national conglomerates in banking, advertising and industry.
The Casino Rooms Nightclub in Rochester, Kent, is advertising its "National Cleavage Weekender" with pictures of women in revealing outfits.
Robbins said that even without any traditional advertising, a national distributor picked up Smashies only three months after it launched.
By providing a standardized product backed by big national or even global brand advertising, the mother-ship corporation provides franchisees with a way to start a business with a brand that customers already know and trust.
Most of this has now gone, leaving the way open for centralising federal governments in Canberra, aided by the growth of a national market in everything from advertising to Vegemite, to erode the powers of the states and their control of public money.
In a statement, the company said when it became aware of the safety risk in November 2008, it "immediately launched a corrective action programme", which included sending letters to all customers on its database, door-knocking campaigns and advertising in the national and local press.
The uproar led Augusta National to decide not to have advertising for the CBS broadcast of the Masters in 2003 and 2004.
The message from Romney's strategists - huddled over national and state polls, sifting advertising buys and reports from the field - is the same.
But the Vioxx withdrawal shocked the U.S. into a national debate over drug safety and pharmaceutical advertising.
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