The ad created a storm of criticism from groups like the National Alliance on Mental Illness.

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Organizations training support-group leaders include WomenHeart, the American Brain Tumor Association and the National Alliance on Mental Illness.

WSJ: Giving More Support to Support-Group Leaders

"This is a wake-up call for many reasons, " said Dr. Ken Duckworth of the National Alliance on Mental Illness.

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About 30 states have reduced mental health spending since 2008, when revenues were in steep decline, according to the National Alliance on Mental Illness.

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The nonprofit National Alliance on Mental Illness, or NAMI, has stepped up programs over the past five years through its state chapters to train leaders for its support groups for patients and caregivers.

WSJ: Giving More Support to Support-Group Leaders