The Natural Capital Project, a non-profit venture led in part by scientists from Stanford University, has changed that.

FORBES: Names You Need To Know In 2011: Natural Capital Project

Those discussions later led to the formation of the Natural Capital Project.

FORBES: Stanford Professor Uses Software To Value Nature

In November 2006 Daily launched the Natural Capital Project with others from Stanford, the University of Minnesota, the World Wildlife Fund and the Nature Conservancy.

FORBES: Stanford Professor Uses Software To Value Nature

Is Natural Capital Project a name you should know?

FORBES: Names You Need To Know In 2011: Natural Capital Project

Daily works on the Natural Capital Project, a joint venture of Stanford, the University of Minnesota, the World Wildlife Fund and the Nature Conservancy to develop standard tools for the measurement of natural capital.

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