Natural capitalism, the authors argue, is what capitalism might become if all the earth's bounty were properly valued.

ECONOMIST: Oil and the environment

People might start to assume, wrongly, that capitalism and foul living conditions are natural bedfellows, just as Engels did last century.

ECONOMIST: Development and the environment

Capitalism involves a continuous selection process, the equivalent of natural selection in biology: business success fuels expansion, while failure causes contraction.

FORBES: By Eliminating Failure, The Government Robs Us Of Success

People understand that capitalism is a very effective system to channel human and natural resources and to apply creativity in areas that result in very productive activities.

FORBES: CSR Means True Partnerships