The laser scanning technology enabled us to investigate the natural environment in a completely new light by bringing the outcrop with its inaccessible cliffs, volcanic fissures and lava lakes into the computer where it could be analysed.

BBC: Inside the hottest place on Earth

It is healthy to be reminded of the various ways in which humans are influencing their environment most of them malign and to recognise that even in an age of high technology, our prosperity and well-being depend on our natural environment, which furnishes us with air, water, food and the natural resources on which industrial civilisation relies.

ECONOMIST: An Australian scientist explores where we are now

For some brands, SXSW is a natural environment in which to play because they have integrated lifestyle platforms or they are knee deep in mobile and technology.

FORBES: 5 Lessons For Marketers From SXSW 2013