Partners providing high-quality and HD content for the service include CBS, Fox, MTV Networks, NBC Universal, Paramount and Warner Bros.

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Without skipping a beat, Zalaznick, whose official title is President of NBC Universal Women and Lifestyle Entertainment Networks, uses the opportunity to wax on about the future of basic cable.

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Until this year, Dick Ebersol, chairman of NBC Sports and Olympics, has favored withholding coverage of most events until prime-time in the U.S. rather than providing live coverage on NBC Universal's broadcast and cable networks or on the Internet.

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One very notable exception here is Lauren Zalaznick, chairman of entertainment and digital networks and integrated media at NBC Universal.

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The joint venture, which will consist of the NBC Universal (NBCU) businesses and Comcast's cable networks, regional sports networks and certain digital properties and certain unconsolidated investments, will be well positioned to compete in an increasingly dynamic and competitive media and digital environment.

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Unlike much of the competition, including NBC Universal, the company lacks a stable of fee-generating basic cable networks.

FORBES: Entertainment