Silverman will join NBCUniversaltelevision president Marc Graboff as co-chairman of NBC Entertainment and NBCUniversalTelevision Studio in an attempt to revive the struggling network.
Update: Several days after reports surfaced, Jeff Gaspin officially resigned Monday as chairman of NBCUniversalTelevision Entertainment, a role he has held since July of 2009.
Falco, who served as president of the NBCUniversaltelevision group before his brief tenure at the Internet company, has been named executive vice president and chief operating officer of the Spanish language media giant.
The NBCUniversal Domestic Television Distribution division is responsible for the distribution of NBCUniversal product to all forms of television within the U.S. and Canada.
Already, NBCUniversal signed a new two-year deal with Netflix allowing it to stream older television programming to subscribers but withholding fresh content.