Electronic Arts put Tebow on the cover of its NCAA Football 11 video game and saw first month sales jump 8%.

FORBES: The Tim Tebow Economy

Since last July, EA Sports has sold over 3 million copies of NCAA Football 11 for PlayStation 3, PlayStation 2 and Xbox 360, according to The NPD Group.

FORBES: Connect

Tim Tebow, who saw his luck run out in the Madden cover contest early on, talks about video games and being on the cover of NCAA Football 11 in the below video interview.

FORBES: Connect

For example, the company recently developed a campaign for Electronic Arts that was able to target Xbox 360 owners with an interactive ad for NCAA Football '11 that allowed them to download a demo of the game to their console.

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More specifically, the BCS governance structure is such that it is managed by the commissioners of the 11 NCAA Football Bowl Subdivision conferences and the director of athletics at the University of Notre Dame.

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