Therefore, the fastest way to improve your Net Promoter score is to stop creating more detractors.

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An increasing number of companies are now capturing the net promoter score of their customers as an indication of satisfaction and likelihood to recommend.

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But Box Home agents are funding 60-70 loans apiece, while maintaining a Net Promoter Score (NPS) of 60-75 (the industry average NPS score is 18-20, Brown says).

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Redfin also tracks the aggregate net promoter score of their customers, and this score ranks alongside revenue and profitability as a core factor in annual compensation from the CEO on down.

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The first is a CEO who is a champion for the customer, who appreciates the connection between high net promoter score and superior profitability and who insists that all departments are committed to delivering great customer experiences.

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