The arena will open later this month and will host the Superleague netball grand final in May.
The 41-year-old, currently director of netball with England Netball, will take up his role on 1 April.
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It concluded the end of four years of hard training and a successful past 12 months of netball.
Teams from Bath and Bethlehem will play football, netball, basketball and table tennis and also take part in a swimming gala.
"Mike's commercial expertise will be crucial to the future of Welsh Netball, " said Stephanie Hazlehurst, chair of the Welsh Netball Association.
"In a nutshell, we want more children playing more sports and not just the traditional netball, hockey, football, rugby, " she said.
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And the netball video is just one of several from the group.
Other good things about netball are that it is a non-contact sport, and it is cheap, requiring only goals and a ball.
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Other sports facilities at the arena include basketball, netball and five-a-side football.
When Manchester's games are finished, the site should have championship-standard indoor tennis, squash and cycling centres, athletics facilities, and a badminton and netball hall.
The recently released video focuses on netball, a game it describes as a cross between basketball and ultimate Frisbee, because that's what the women wanted to discuss.
England secured a shortened version Fast Net win over Australia at the World Netball Series in Manchester in October before their rivals gained revenge in a third-place play off.
Built on the site of a former fruit and vegetable market, it is hoped the venue will stage international basketball, netball and badminton events, following its planned opening in April.
Other women's sports - notably Twenty20 and one-day cricket, and netball - have received regular coverage on Sky Sports, while BBC Sport has shown women's hockey and Six Nations rugby online.
Netball players, from goalkeeper to shooter, have specific duties.
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It was one of the most sensational matches in netball history as the two sides who have dominated Commonwealth Games netball, having appeared in all three previous finals, put on a superb show.
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