Net Neutrality, for example, claims to protect consumers by prohibiting certain network traffic management tools and business models.

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In June, Ofcom - the UK's independent telecommunications regulator - published a paper designed to promote discussion on network traffic management.

BBC: Q&A: The network neutrality debate

One of the big advantages for Google is better traffic management this new approach basically ensures that every lane on its global network of data highways is smoothly moving packets toward their destinations.

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