They had never heard of him and, all of a sudden, you saw somebody special.
Arthur Wharton was one of the greatest ever British athletes, but many sports fans have never heard of him.
While many people have likely never heard of him, Li Ning, the company's founder, is one of the most famous athletes in China.
According to the AP, Sister Virginia Muller and her order, the Baltimore-based School Sisters of Notre Dame had never heard of him at all.
"We never heard of him, " said Amos Unger, Marco McMillian's stepfather.
When it became clear that Mr. Martin had never heard of him, Mr. Howey told him his novel was No. 6 on Amazon's list of science-fiction and fantasy best sellers, behind Mr. Martin's five books.
When he was first investigated by HMRC, Turner claimed a fictitious accountant had all his paperwork and provided fake business records but his so-called main suppliers, the Botswana Meat Commission, had never heard of him.
The instructor, who was supposed to be this well-known writer, even though Aviad had never heard of him, told her that there was something soul-piercing about the banality of the ending, or some other piece of crap.
Paul Murphy, Ms Mowlam's excellent (though you may never have heard of him) deputy will be taking his place.
At the time I had never even heard of him, and, unaffected by the hype, I left after his first set.
Thomas Spragge, a 54-year-old prototype toy-maker in Massachusetts, had never heard of Daft Punk until three years ago when his daughter asked him to make a helmet.
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