He'd never heard of it before, and had no idea how it would sound, but he took the challenge.
It is so obscure that three prominent synthetic biology researchers contacted by FORBES including Venter said they had never heard of it.
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Those who last year had never heard of it will start handing out personal blog Web addresses alongside with their e-mail addresses.
If you've never heard of it, that's because it doesn't advertise itself.
Many Britons have never heard of it: school history tends to skip the 400-or-so years between 1066 and the start of the Tudor era.
Wright proposed testing the drug in patients with a disease so rare that some of his superiors had never heard of it: Muckle-Wells syndrome.
Almost everyone must have an aunt or uncle, a father or grandmother who has AMD, yet 98% of people have never heard of it.
This San Antonio-based seller of funds and insurance has been around for 76 years, but you've probably never heard of it because it practically never advertises to the general public.
The more Wayfair CEO, Niraj Shah, told me about the company in an October 8th interview, the more I kept wondering why I had never heard of it until then.
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We'll admit, we're a little tardy here, as this went on sale late last year, but if you've never heard of it, it's basically last year's Series 5 Ultrabook with a touch panel appended.
"I'm from Orlando, so even being from Florida, a lot of people that I'm close to, they didn't even know where Florida Gulf Coast was or they never heard of it, " said Sherwood Brown, the Atlantic Sun player of the year, who led the Eagles against Georgetown with 24 points.
Two weeks after the scan I got stomach pains - it was labour but I didn't realise it - I went to the hospital thinking I just had a really bad stomach ache - the last thing I expected was to go into full labour - I didn't know you could go into labour at 24 weeks - I'd never heard of it before.
Seven years after GFP was first identified, a team of Harvard researchers "discovered" it, never having heard of it before.
Yet, it seems, an extensive survey done for the firm found that the vast majority of Americans had no opinion about Halliburton or had never even heard of it.
"I have never heard of anyone using it for the treatment of a sleep disorder, " he said.
Out of this design came a company that most have never even heard of, and it truly has been minting coin.
Chances are equally good that you had never heard of the site behind it, ProFootballMock.com, before this week.
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For those that never heard of this report, it measures the change in employment at firms with fewer than 20 employees and is derived using employment data for approximately 170, 000 small business employers, a subset of the more than 1 million businesses using Intuit Payroll.
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And I just -- if it says, you know, some funny named group out there that you can't really identify, you know, Americans for Good Health Care, or something, but you've never heard of them before, it's probably a front group for the insurance industry.
Anyway, while I had never heard of the brogramming thing, it is pretty interesting, and that part of the article was good.
While the source is questionable (I had never visited, much less heard of it before today) and the timing odd (would NBC really can Leno without an end date?), the news would come as little surprise if it proved true.
This company that you may have never heard of has a long history behind it.
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Unlike his father, he did not read Ripley and had never heard of the McWhirters certainly it was no kind of stunt.
By the way, Seaforth may be a tiny company that most amateur golfers have never heard of, but the pros certainly know it.
On top of that, it's from an engineering firm that you've never heard of -- Wikipad is also the name of the business behind the tablet, and this is the company's first product launch.
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Most Americans had never heard of the Gini Coefficient until they read about it in Time magazine this past summer.
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