But more importantly, why is this new brand worth examining as a chief marketing officer?
Another new brand, called Tungsten, will aim at the mobile executive with feature-packed wireless handhelds.
In-store, Web MD can be prolific and have new brand touch points and customer interaction.
It said its new brand, MyFerryLink, increased competition and brought more choice for customers.
The company now has the funds and a new brand awareness to go even bigger.
Nokia ended up trying a new brand, Vertu, to entice consumers, but it was not very successful.
If you are enjoying this moment, you are being bamboozled by the new brand of Charlie Sheen.
The shops that have been announced for September include Liz Claiborne, Izod and jcp (a new brand).
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Just as important, they have some reason for thinking the new brand of Republicanism might actually work.
"With any new brand, it's important to build a relationship--to put a face with the brand, " says Soave.
What lessons are there to learn about this new brand and its swarm of intelligent global thought leaders?
The biggest risk for today's Democrats is that they will fall prey to their own new brand of extremism.
But can Apple also use its new brand power to sell more computers?
Intel is gearing up to make a lot of noise about a new line--and a new brand name--of mobile chips.
Competitors also do not feel that there is enough demand to warrant the new model, let alone a new brand.
In a global market, cross-border partnerships can alter the scene, and create entirely new brand names, in very unexpected ways.
Fossil plans to sell the Wrist PDA under its own brand name as well as under a new brand called Abacus.
You create a new brand of profiling, a new way to discriminate.
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"With this new brand, Nokia aims to become the indisputable location cloud player, " said Thomas Husson, a tech analyst at Forrester Research.
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Honda said it will also grant new licenses for new products which will be produced and sold under the new brand name.
The solution lies in creating a new brand for lower priced products.
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Groupon : One of the best ways to establish a new brand is to ask an old question: Did you ever wonder why?
After crafting your unique value proposition, Clark gives advice on reintroducing your new brand to the marketplace through social media and educational contributions.
Bigger companies that take too long to launch a new brand or product, and are out-innovated by a scrappy startup or hungrier competitor.
Executives told investors in November that the new brand has done well so far but that it is too soon to declare success.
That new brand will play well with Independent voters, conservative Democrats, Tea Party Members, Ron Paul voters, young voters, small business and investors.
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In its report, Demos suggests that Britain's new brand should be based on six key features of modern Britain that it has identified.
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The WNBA unveiled a new brand identity, which includes a new logo that capitalizes on the signature orange-and-oatmeal color scheme of the game ball.
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Colored gemstone producer, Gemfields, has named actress Mila Kunis as its new brand ambassador and the face of its latest advertising campaign.
Industry analysts expect Capellas eventually to go one step further and launch a new brand and payment network that competes head-to-head with Visa and MasterCard.
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