Citing the influence that new CEO Tim Cook has held in the past over Apple, PC Mag reports that not a lot will change for the company.

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This is the first product announcement for Apple -- the world's most valuable company -- under the direction of its new CEO, Tim Cook.

CNN: What to expect from the iPhone event

Mansfield was named to head a new Technologies group in October, part of a series of management changes led by Apple CEO Tim Cook after the company was criticized for the new Maps app in its iOS mobile software.

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Tim Cook, the new CEO, is responsible for creating these efficiencies.

FORBES: Apple: Steve Jobs Departure Will Prove Visionary

Anyone wondering what Apple CEO Tim Cook thinks of Microsoft's new Surface tablet didn't have to wait long to get an answer.

ENGADGET: Apple's Tim Cook sees Microsoft Surface as a 'fairly compromised, confusing product'

It's a concern shared by many investors, who have been bailing out of Apple's stock amid tougher competition for the iPhone and the iPad and the lack of a new product line since Tim Cook became the company's CEO shortly before Jobs' death.

NPR: New Book Shares Insights From Steve Jobs' 1st Boss

They include worries over price cuts and shrinking profit margins, the ability of Apple CEO Tim Cook and his team to keep executing and delivering compelling new products, and the prospects for growth in key markets, especially the smartphone market.

FORBES: Apple, Faced with Stock 'Swoon,' Hasn't Lost Its Mojo Even As Hyper-Growth Ends

Facebook employees gave Mark Zuckerberg a 99 percent approval rating for his role as CEO of the popular social networking site, displacing 2012 leader Apple CEO Tim Cook, who fell to 18th place, according to a new survey of employees by career site Glassdoor.

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Yesterday, Apple CEO Tim Cook admitted that the company had taken a wrong turn by releasing its new Maps app before it was ready for prime time.

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