Internally, they can raise the standards for breaking down those much maligned silos in a company, opening up new communication channels and encouraging broader cross-enterprise connections.

FORBES: Social Media in the C-Suite

Businesses of all types and sizes have embraced, through necessity, new channels of communication while challenging paradigms of yesteryear with respect to TV and print.

FORBES: The Marketing of Politics: Time to Change the Medium AND the Message

To build this new model, we must keep improving our channels of communication and demonstrate practical cooperation on issues that matter to both sides.

WHITEHOUSE: The White House

While our ability to substantially increase our reach is growing through social outreach, viral adoption, and an increasing number of communication channels, conversely our ability to manage our brand image is impacted by this very same new marketing reality.

FORBES: To Improve Marketing, Look No Further Than Your IT Department