Second, the new Fiesta will have some significant advantages over the version three years ago.
FORBES: This Time Ford Fiesta Movement Aims At Selling More Fiestas
The new Fiesta will be shown at the Los Angeles auto show this week.
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The three-blink indicator was introduced on the new Fiesta in 2010 and is now available on most of Ford's products.
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We hear of new Fords coming: a new Focus and a new Fiesta small car, but we don't hear of any Mercury versions.
Recruitment for the new Fiesta agents begins today at www.fiestamovement.com.
Ford and Honda capture two model-level awards each, with Ford receiving awards for the all-new Fiesta and F-150 LD and Honda receiving awards for the Ridgeline and redesigned Odyssey.
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This time around, Ford is incorporating the lessons from the first Fiesta Movement, as well as successful social campaigns for the Explorer, Escape and Fusion into the new Fiesta movement.
Most importantly, it singlehandedly brought top-of-mind awareness for the Fiesta nameto a new generation of drivers. 132, 000 drivers signed up for updates on the new Fiesta and over 6, 000 pre-ordered the Fiesta, an exceptionally strong showing for a new economy car.
Ford, for instance, has tied its wagon for the last few years to boosting fuel economy across its spectrum of products, ranging from the new subcompact Ford Fiesta to a line of gas-sipping EcoBoost engines that has even buyers of F-150 pickup trucks grasping for big gains in fuel economy.
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And this year, it will accelerate its new product introductions with the Fiesta and Focus small cars, a new super-duty pickup and a redesigned Explorer SUV.
In the case of a new small car, the Fiesta, that will be sold worldwide starting next year, Ford's top U.S. designer, Peter Horbury, suggested jazzing up the largely European design by adding certain chrome details favored by Americans.
The campaign did an exceptional job of exposing the Fiesta name to a new generation of users (the name had been defunct in the U.S. for over a decade), gaining 6.2mm YouTube views, 750, 000 Flickr views and 40mm Twitter impressions.
These include the next-generation Fiesta compact, the new Mondeo mid-size sedan, three new SUVs the Kuga, EcoSport and Edge along with a new family of commercial vans, including a redesigned Transit full-size van, Transit Connect compact van and the even-smaller Transit Courier.
And Ford will curate all the content generated by the bloggers and other Fiesta-driving digerati on a new web site.
FORBES: This Time Ford Fiesta Movement Aims At Selling More Fiestas
Coughlin lists the approval of a new stadium as one of his primary achievements for the Fiesta Bowl.
The slightly larger B-segment, already populated by the Toyota Yaris and Ford Fiesta, is growing, too, with new or redesigned models coming soon.
The campaign, masterminded by new Ford social media head Scott Monty, was called the Fiesta Movement.
I'm sure the 'old school' purists would say "jolly good thing too", but imagine taking your Ford Fiesta for a service to be told it needed four new horse shoes all round.
Founded in 1902, Ford has recently been rolling out a new line of small, fuel-efficient cars, including the well-received Ford Fiesta and Ford Focus, loaded with technology like the hands-free Sync entertainment system and assisted parking.
The estate, home to the city's Balloon Fiesta and an annual two-day music festival, could be boosted by a variety of new facilities.
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