Ford, for instance, has tied its wagon for the last few years to boosting fuel economy across its spectrum of products, ranging from the new subcompact Ford Fiesta to a line of gas-sipping EcoBoost engines that has even buyers of F-150 pickup trucks grasping for big gains in fuel economy.

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Ford and Honda capture two model-level awards each, with Ford receiving awards for the all-new Fiesta and F-150 LD and Honda receiving awards for the Ridgeline and redesigned Odyssey.

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The campaign, masterminded by new Ford social media head Scott Monty, was called the Fiesta Movement.

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The slightly larger B-segment, already populated by the Toyota Yaris and Ford Fiesta, is growing, too, with new or redesigned models coming soon.

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The three-blink indicator was introduced on the new Fiesta in 2010 and is now available on most of Ford's products.

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I'm sure the 'old school' purists would say "jolly good thing too", but imagine taking your Ford Fiesta for a service to be told it needed four new horse shoes all round.

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Founded in 1902, Ford has recently been rolling out a new line of small, fuel-efficient cars, including the well-received Ford Fiesta and Ford Focus, loaded with technology like the hands-free Sync entertainment system and assisted parking.

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In the case of a new small car, the Fiesta, that will be sold worldwide starting next year, Ford's top U.S. designer, Peter Horbury, suggested jazzing up the largely European design by adding certain chrome details favored by Americans.

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And Ford will curate all the content generated by the bloggers and other Fiesta-driving digerati on a new web site.

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