The Reinvent Payphones Demo Day occurred last night at Quirky, a social productdevelopment company that brings newproductideas to life through its online collaborative platform.
Pepsi has small product-development teams that come up with newideas and perform consumer testing, independent of brand managers overseeing established products.
Having productdevelopment close to the manufacturing capability can help to accelerate newideas to market through active collaborations that develop simultaneously the product and manufacturing process.