The new facility is its largest center for cookie research and development in Asia, and its output will allow Kraft to create new product platforms tailored to suit local tastes.

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He needs people who are capable of reskilling on a weekly basis, should Facebook, Twitter, Pinterest or Google make any changes to their platforms, or if a new social marketing product come onto the market, or if the company sees an opportunity for a new app to differentiate its offering.

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To gradually bring this new product experience to life, SAP is standardizing development on several core platforms, which, breaking the hard-coding paradigm, will be loosely coupled and naturally distributed.

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Additionally, Symbian is proving to be an increasingly difficult environment in which to develop to meet the continuously expanding consumer requirements, leading to slowness in product development and also creating a disadvantage when we seek to take advantage of new hardware platforms.

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The second most popular product will be, of course, continued sales of advanced smartphones as the two new platforms overtake the traditional laptop.

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There are a few publishers making general statements about new titles for next generation consoles, but almost every product on the show floor at E3 is aimed at the current platforms, and some titles have been eagerly awaited for years.

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As Android is free, and the current number 2, iOS, is not even available for licensing, any of the Android makers who launches product on other platforms migrates to a tiny system which has under 4% sales, and for any new platform, even less in installed base.

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