"We want to be the key provider of the basics: khakis, jeans and the white shirt, " says Bennett, who lives in New Jersey, where a five-person core design team is based.

CNN: An All-New Dress For Success

It's a humid afternoon, and the biggest soccer superstar of his generation is sitting in a windowless room in the basement of a New York City loft, dressed in slim gray jeans and a white T-shirt revealing the dark sleeves of tattoos on his forearms.

WSJ: David Beckham Suits Up

The poll results come just as Alexander released new TV ads featuring his plaid shirt, made famous in two campaigns for the White House.

CNN: Gov. Bush's war chest dwarfs Florida Democrats'