Yet the day after Mr Blunkett's retreat, the Daily Mail tucked the story away on page 18, while the Times gave it three paragraphs in a news-in-brief column.

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When Grasso replaced William Donaldson as the Big Board's chief in 1994, Reuters covered the story in a 147-word news brief.

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Earlier optimism was in line with a brief rally in GPS shares until news of another 7.4-magnitude earthquake in Japan knocked the wind out of a U.S. stock market rally.

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For example: Typing in Intel (nasdaq: INTC - news - people ) turns up a single page with a brief company history including pictures of the founders, a company profile, annual sales, employees, office phone numbers, executive's names, stock charts and recent news.

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